About

Our strategic and creative teams are made up of a mixture of brand strategists, management consultants, communication experts, creative designers, and social and digital marketing gurus.

Our goal is to help business owners, co-entrepreneurs and management teams align their brand experience across all touch points to clarify what they do better that is different and unique, to make their customers really care.

 
 
 

“We all have those moments life that give us the opportunity to reflect, reposition and re-evaluate our purpose, our mission and our values to give us greater clarity. For me, it was the summer I turned 40, having just gone through a divorce and starting my own business as a brand consultant. It was a necessary pause and I was looking for a sign. Then, all of a sudden, dragonflies were appearing in my life…everywhere! They would land on me while floating on the lake, my mom gave me a birthday card with dragonflies on it, my new home had dragonfly ornaments in the garden and on my 40th birthday, I went to a restaurant called Dragonfly in Puerto Rico. To me, these dragonflies represented a time in my life of complete transformation and change. They became my totem animal, my good luck charm! I believe that, just like dragonflies symbolize change, new beginnings, growth, and transformation, so can your brand.”

–Alicia DePatsy, Owner

 

Alicia DePatsy

Owner/Brand Strategist/Business Consultant/Coach

Alicia’s strategic approach to brand marketing comes with a twist of creative talent. With over 20 years of agency and client consulting experience in branding, marketing, strategic planning, business development, communications, public relations, promotional, social media, and sales strategy she has the maturity and wisdom to help any client transform and grow their brand.

Her high level of expertise provides strategic brand oversight and creative management. She is a curious, analytical, strategic and creative thinker who has perfected the art of storytelling. Her brand positioning and strategy work helps guide successful national and international client marketing campaigns. She is most passionate about working on client rebrand projects to help breathe new life into existing campaigns and products, and creating successful marketing and messaging strategies for new product launches.

Aside from consulting, Alicia coaches business owners, entrepreneurs and educators to develop their professional and personal brands. Working with small and large family-owned businesses and/or co-entrepreneurs is her niche by providing communication, conflict resolution, leadership training and professional development coaching.

She’s an avid outdoor enthusiast who enjoys boating in the summer and skiing in the winter!

 
 
Dragonfly_logo_mark_2020_2_web.jpg
 

What is the significance of a dragonfly?

Cross-culturally, dragonflies symbolize: Change, transformation, adaptability, joy, lightness of being, illumination, maturity, wisdom, clarity, power, poise, grace, and good luck.

What does it mean in many cultures when a dragonfly lands on you?

  • New beginnings

  • Change is coming

  • Elegance & grace coming your way

  • Maturity & wisdom