About
We are a strategic brand consultancy guided by insight, creativity, and purpose. Our team is comprised of brand strategists, management consultants, communication specialists, creative designers, and digital marketing experts who collaborate to build brands from the inside out. We examine every touchpoint and every customer journey to ensure brand experiences are aligned, differentiated, and meaningful. Our mission is to help business owners, co-entrepreneurs, and leadership teams clarify what makes them truly unique and translate that clarity into brand experiences that inspire loyalty, trust, and emotional connection. We believe brands succeed when strategy and storytelling work together to create something people genuinely care about.
Alicia DePatsy
Owner | Brand Strategist | Growth Marketing Executive
Alicia DePatsy brings a rare blend of strategic rigor and creative vision to brand building. With more than 25 years of agency and client-side experience across branding, marketing, strategic planning, business development, communications, public relations, social media, and sales strategy, she helps organizations transform with clarity and confidence.
Her work spans national and international brands, guiding positioning, messaging, and integrated marketing campaigns that drive growth and connection. Alicia is known for her ability to translate complex business challenges into compelling brand stories that resonate with both internal teams and external audiences.
She is especially passionate about:
Brand revitalization and rebranding initiatives
New product launches and go-to-market strategies
Aligning leadership vision with brand expression
Building messaging platforms that support long-term growth
In addition to consulting, Alicia coaches business owners, entrepreneurs, and educators in developing both their professional and personal brands. Her niche lies in working with family-owned businesses and co-entrepreneurs, where she provides communication coaching, conflict resolution, leadership development, and professional growth strategies to help teams thrive both inside and outside the workplace.
Alicia is a curious, analytical, and creative thinker who has mastered the art of strategic storytelling using narrative as a tool to create alignment, momentum, and transformation.
Outside of her professional work, Alicia is an avid outdoor enthusiast who enjoys boating in the summer and skiing in the winter.
The Dragonfly Story
“We all experience moments in life that invite us to pause, reflect, pivot and redefine our purpose.
For me, that moment arrived the summer I turned 40, a season marked by both personal change and the decision to launch my own business as a brand consultant. I was searching for clarity and reassurance that I was stepping onto the right path. Then, quite unexpectedly, dragonflies began appearing everywhere in my life.
They landed beside me as I floated on the lake. My mother gifted me a birthday card adorned with dragonflies. My new home revealed dragonfly ornaments in the garden. And on my 40th birthday, I found myself dining at a restaurant named Dragonfly in Puerto Rico.
To me, these moments became a powerful symbol of transformation, renewal, and growth. A reminder that change, while challenging, can also be beautiful and full of possibility. The dragonfly became both my totem and the inspiration behind this brand.
Just as dragonflies represent new beginnings and evolution, I believe every brand carries the same potential for transformation to emerge with clarity, purpose, and renewed strength.”
— Alicia DePatsy, Owner
